รูปแบบการทำโฆษณาใน Amazon

Amazon Ads Type by Targeting Structure

ปัจจุบันมี 4 รูปแบบ

1. Sponsored Products

  • – Automatic targeting
  • – Keyword targeting (broad, broad modifier, phrase, exact)
  • – Product targeting
  • – Category targeting

2. Sponsored Brand

  • – Keyword targeting (broad, broad modifier, phrase, exact)
  • – Product targeting
  • – Category targeting

3. Sponsored Brand Video

  • – Keyword targeting (broad, broad modifier, phrase, exact)
  • – Product targeting
  • – Category targeting

4. Sponsored Display

  • – Product targeting
  • – Category targeting
  • – Audience targeting
  • – Dynamic segments

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